ENTREPRENUER – A buzzing word in today’s competitive scenario. What is he? What does he do?
According to the dictionary definition, an entrepreneur is one who organizes and manages any entreprise, esp. a business, usually with considerable initiative and risk. To become an entrepreneur, you must make business risks and investments. An entrepreneur opens new businesses and creates their own ideas! You need to be able to take risks and make investments! Apply for a loan to get started, along with a business license. You will need to be creative and innovative to be a successful entrepreneur!
To start with, If you’re a small business owner, you need a website that generates leads. That means ever-increasing knowledge about social media, branding, link-building and more, all this has to be done while you’re setting up your business. You have to sustain a balance between brand building, media, advertising and your service.
For this you need to design your website first. For this you can hire a professional or outsource it. If you have clear understanding of how it is designed, you can give a try yourself. Many free templates, source codes are available on internet these days. Can use any of them. At the same time it’s not just enough for a website to simply look great. It also needs to perform. That means you have to incorporate elements into your design that generate leads, boost your search engine ranking, and capture more attention your readers.
The next thing you have to consider about your website is its copy. That means your website should be free of poor grammar and spelling errors because you’re sending a message that is definitely costing you business! It should look professional then only your clients will have greater confidence in you and your business.
Apart from the website, a blog can reach far more readers and is search engine friendly. Do you know that about one third of active internet users read blogs. Blogs are a great way to build community around your brand, turning visitors into loyal fans who will share your content and help spread the word about your business.
Plus, search engines love frequently updated content. An active blog will help move your website higher up the list and display it multiple times when readers search for content that’s related to your business.
Use social media sites as exhaustively as you can. You need not use each and every social media site. Its better you integrate your website with three major social media sites viz. LINKED IN, TWITTER and FACEBOOK. A strategic use of these networks helps you stay connected with prospects, clients and colleagues, while keeping you up-to-date on trends and conversations in your industry.
You can save time by linking the three so when you post on one, it updates the others. Don’t forget to create “Follow Me” and “Fan” buttons customized to your website!
Use maximum searched keywords in your website. When your target market searches online, they’ll find your site when the words they’re using to conduct the search match up with the copy on your website. The trick is to discover the keywords and phrases your market uses the most, and put those words in your copy.
Follow your readers/visitors by using Opt-In Forms, Newsletters, E-mail Campaigns, and Tracking. By this you can even turn anonymous visitors into prospects and clients. Staying in touch with new visitors reminds them of your business and how it can help them. It also allows you to develop ongoing relationships with clients, creating repeat business and referrals.
With this essential communication feature, you can:
Do website analysis from time to time. It will give you direct feedback on which pages of your site are most compelling! You can improve on it. It will let you know how your readers are moving through your site so you can give your most important information the best spots, and therefore, the greatest impact. Of course, it will also let you know how many people are viewing your site, and how they’re finding you.
For this you can create Google Analytics account and integrate it into your website so you can start collecting critical information from your market.
So, keep all the above points while building a website. It will give you more satisfaction that your reach has gone GLOBALLY !!!
Sireesha Murali >